marketing management 16th edition kotler and keller

Chapter 16: Managing retailing, wholesaling, and logistics.Chapter 15: Designing and managing value networks and channels.Chapter 14: Developing pricing strategies and programs.Chapter 13: Designing and managing services.Chapter 10: Crafting the brand positioning.Chapter 8: Identifying market segments and targets.Chapter 5: Creating customer value, satisfaction, and loyalty.Chapter 4: Conducting marketing research and forecasting demand.Chapter 3: Gathering information and scanning the environment.Chapter 2: Developing marketing strategies and plans.Chapter 1: Defining marketing for the 21st century.The points of discussion and the discourse on the topics are useful not just for the students of marketing but also for practicing managers to design and execute successful marketing strategies. Enriched with Indian cases studies, the text is comprehensive, lucid, and engaging at the same time, with the latest examples that illustrate effective marketing principles, strategies, and practices. Shainesh, the book continues to draw on the rich findings of various scientific disciplines-such as economics, behavioral science, and management theory-for fundamental concepts and tools that are directly applicable to marketing challenges and opportunities.

Co-authored by noted academicians, Professor Kevin Lane Keller, Professor Alexander Chernev, Professor Jagdish N.

These created opportunities as well as challenges for businesses. This edition has been updated keeping in view the tremendous disruptions in the business models due to the ongoing globalization, the increasing role of corporate social responsibility technological advancement, growth in e-commerce, increasing digital communication, the growing impact of social media, and the widespread use of data analytics, marketing automation, and artificial intelligence. Pearson India Marketing Management 16Th Edition by Philip Kotler ? Kevin Lane Kellerjagdish N Sheth ? GShaineshġ.) Including Indian case studies with new age businessesĢ.) Marketing Insight emphasizes a key marketing concept for in-depth coverage and better understandingģ.) Marketing Spotlight–relevant real-world cases of companies and brands to illustrate the marketing conceptsĤ.) Chapter-end summary for a comprehensive and quick review.ġ.) Feature enriched and updated content considering the tremendous evolution in business models owing to digitalization, social media marketing, growing e-commerce, and direct-to-consumer business.Ģ.) Over 55 Case studies of leading Indian brands like Amul, Asian Paints, Bajaj, Bandhan Bank, Biocon, Cadbury, Eureka Forbes, FabIndia, Fevicol, HDFC Bank, Infosys, Kaya Clinic, Mahindra, Maruti Suzuki, PaperBoat,Reliance Jio, SBI Yono, Taj Hotels, Tata Motors, Tanishq, Tata Trusts, Titan, TCS, Wipro, and many moreģ.) Explores cases of new-age businesses like bigbasket, Clirnet, cult.fit.

Marketing management 16th edition kotler and keller